Leaflet distribution (as already mentioned) has been around from the start but it never gets old because it works. If a flyer is done right, more people will hold on to it instead of dump it straight to the trash. They may not call for now but considering that they decided to save your flyer for later means they are expecting a future need for it and plans to contact you when the time comes.
This method may be a little unpleasant but sometimes people get sold by the marketing skills of the caller whether through phone or door to door and decide to buy despite not having the plan to purchase or avail anything in the first place.
This is the internet era where consumers are almost online 24/7. Therefore it only makes sense that you take your marketing online via PPC or SEO – since that’s where potential clients are. Although services and products can’t all be provided online, most of the time people find out about it online first. A good way to boost your site’s ranking is through Search Engine Optimisation and moving your site to page one. It’s quite a technical thing so always recommend a local SEO consultant, check out his YouTube channel too.
Follow Up Questionnaires
A new business needs to continuously adjust according to consumer’s preferences for them to buy whatever it is that you’re offering. Having said that, it would be difficult to know the changes that you have to make if you don’t know what they liked and didn’t in your business. For that, follow up questionnaires is a great way to get necessary feedback from them in order for you to better your business.
Build Your Network
The more you know and know you the better. This is not exclusive to your industry. By building your contacts you don’t just get referrals from customers you’ve had, business to business referrals are great help too. Being referred by other enterprise that people trusts build your credibility to them; it’s like they easily trust you since a lawyer or accountant that they rely to trusts you enough to refer you to them.
Give It Away
The struggle the new business may face is proving the quality of their service or product. Not all people are willing to pay for something just to try if it’s good or not. Therefore, the solution for this is to provide free trials or free taste. If they liked it, they’d be more than willing to continue buying or availing from you.